In one of the most unnatural and nonsensical exercises in cross-branding, well, ever, sport shoe
giant Reebok teamed up with Kool-aid announced these new co-branded “instant classics,” ie. Kool-aid scented shoes. Yes, now your feet can smell like grape, cherry or strawberry rather than like sweaty death like they do now. Seriously, someone explain this to me, because I'm having a lot of trouble wrapping my head around this one.
The collection ranges from $50-$75 and can be purchased at undergroundstation.com or select Reebok retailers nationwide. Grape, strawberry and cherry launched at the beginning of the month. Orange, lemon and lime are out on March 15 although I can't imagine anyone actually buying them.
Check out the photos on flickr if you’re so inclined.
Kool-aid, Man Sport Fashion, Reebok, Scented Shoe, Sport Shoes