Keyshia Cole: The New Face Of Luster's

Keyshia Cole is the new celebrity endorser for the Pink Brand Smooth Touch line of hair care products by Luster's.

Cole showed up for an impromtu performance at the launch of the new line last week.

Cole is a platinum-selling R&B recording artist and reality television star. The folks at Luster says she represents the kind of woman who will Smooth Touch products when they hit store shelves later this Summer. Luster Products, Inc is the nation's largest African-American owned hair care company.