Today, I am going to introduce this to you, in fact is not so new after all, but has been well received by younger generation lately. So what am I talking about? Yes, Y-3.
Y-3 is the highly exclusive collaborative project between Adidas and cult Japanese designer, Yohji Yamamoto. The meaning of the name is clear to see; the Y standing for Yamamoto and the 3 being the famous three stripes of Adidas Y3
Allegedly influenced by the all-encompassing image of Y3 Adidas`s three stripe logo adorning Tokyo kids, Yamamoto y3 chose to integrate their logo into clothes. This led to the clothing, footwear and accessories collections by Y3.
This differed from other collaborations because the collection was designed from scratch rather than changing existing designs, giving Yamamoto total creative freedom to create the Y3 COLLECTIONS.
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