Video – J.K. Rowling Announces “Pottermore” – The Wait is Over!

J.K. Rowling - Pottermore
The long wait is over.

Today we are learning the secrets of Pottermore.

J.K. Rowling has finally taken the cover off her long awaited website and is leaking the secrets of her new Harry Potter world interactive web site - Pottermore.

Rowling tells us that Pottermore consists of the same great stories we are all familiar with but with one new addition – you the reader.

The new site will immerse the user with existing Harry Potter stories but will allow the user to interact within the story similar to an online role playing computer game with its own social network similar to Facebook.

One journalist who attended to U.K. unveiling said,

“Pottermore will let the user dive into the world of Hogwarts School of Witchcraft and Wizardry. Some areas let users shop for wands in Diagon Alley, travel to Hogwarts from the imaginary Platform 9 3/4 at London's King's Cross train station and be sorted into Hogwarts school houses by the perceptive Sorting Hat. Along the way are wand fights, games and new information about characters beloved around the world, including Harry's reviled relatives, the Dursleys.”

The site will go live on July 31, when 1 million registered users will be chosen to help beta test the new online world. It will be open to all users starting in October in various languages.

One sleuth tells us,

“It’s kind of like an online computer game based around the Harry Potter books but will allow you to interact with the characters and others in your social media circle. Points and awards will be given for solving mysteries and finding hidden secrets within the stories that can be cashed in for real world stuff.”

Users who collect points, levels, rewards, and other gifts can redeem them at various places on the site, around the web, or at your neighborhood mall.

In addition to letting Pottermore tickle your imagination, it will let you build on the digital stories that we are all familiar with.

Users will also be able to download digit eBooks containing all seven Potter stories as well as new Harry Potter material.

And Rowling has promised to share secrets with us on the site about Harry Potter that she has kept hidden for ten years.

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